At 2 pm on 31st July, Global Habitat System(GHS)’s sharing session exclusively sponsored by AXENT Switzerland was held as scheduled. Three distinguished guests gathered in Beijing to discuss the mystery of design and the wisdom of life with over 500 designers present.
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In the first part of the event Dr. Yimin Fang, the vice president and technical director of AXENT Group pointed out that: “In the pursuit of the dream bathroom, AXENT not only focuses on the technology, but also adheres to a unique philosophy: Every resource can be transformed into a perfect experience as smart as possible.
In the second part Professor Hans Maier-Aichen, famous for his iconic product design focussed on the chair – the most common furniture in our daily life. Professor Maier-Aichen demonstrated many possibilities of profane design in contrast to cutting edge products, sharing his opinion from the perspectives of material, craftsmanship, innovation, imitation, overproduction and environmental protection. “Less but better” is the basic principle for his vision of product design.
How to create world class brands? In the third part Nicole Roesler – internationally well-known brand expert pointed out that “90% of all new products flop, 84 % of all promotions cost more than they generate, and 64% of all advertising goes totally unnoticed.” How can we build a successful brand in the era of overadvertising, overproduction and overbranding? How to create brand value? Nicole Roesler shared the core elements of brand construction to the audience. Demonstrating inspiring examples for world leading brands as OMEGA, MONTBLANC, ESCADA, KALDEWEI, GROHE & her recent brand work for AXENT Switzerland.
“Be a diligent and hard-working person, to do things better.” Mr. Jianguo Liang – internationally renowned interior designer and the executive director of the Art Display & Decoration Committee of China(ADCC), took “drinking water” as a metaphor of common heart to tell us not to be afraid of failure, but to treat it as normal as drinking water.
Think and act beyond the common paths and explore new, authentic ways to create substainable success in this ever changing world is a suitable summary for this extraordinary event! We look forward to further explore these trailblazing visions with the global world of design and brands in the future!
WISDOM FOR LIFE is our credo!